JRI Shocks and Dunn-Benson Ford to Sponsor 2013 Rookie of the Year Program

Posted on Jan 25 2013 - 7:12pm by Bores4815

Lucas-Oil-2012WAYCROSS, GA (January 24, 2013) – Officials of the Lucas Oil Late Model Dirt Series are pleased to announce the signing of a title and presenting sponsor for the Lucas Oil Late Model Dirt Series Rookie of the Year program. JRI Shocks and Dunn-Benson Ford have agreed to be the title and presenting sponsor of the Rookie of the Year program for 2013. The JRI Shocks Rookie of the Year, presented by Dunn-Benson Ford is sure to attract some young talented dirt late model drivers to compete for the coveted award.

The driver that wins the rookie of the year honors in 2013 will earn $10,000 in cash and a complete set of JRI Shocks valued at over $3,500 at the year-end awards banquet. The rookie of the year runner-up will take home $2,500 in cash and numerous product awards for his efforts as well. Various other companies have also contributed to this year’s rookie of the year program to attract more racers than ever before.

JRI Shocks, based in Mooresville, NC has increased their involvement drastically in dirt late model racing over the past four years to establish a footprint in the industry. Brannon Earnest is the short track specialist for the company and instrumental in gaining a bigger market share of the dirt late model industry. Racers using JRI Shocks have won some of the biggest dirt late model events in the country last year, along with helping Jonathan Davenport win the 2012 Lucas Oil Late Model Dirt Series Rookie of the Year title.

“We’re very excited to expand our involvement in the dirt late model industry and increase our presence on the Lucas Oil Late Model Dirt Series in 2013. Being the title sponsor of the Rookie of the Year program with the Lucas Oil Late Model Dirt Series will give our company an opportunity to continue to increase our brand awareness and reach new customers within the series and the industry as a whole. We’re looking forward to a great year with the series and working with everyone at Lucas Oil,” stated Brannon Earnest, Short Track Specialist for JRI Shocks.

Dunn-Benson Ford is based in Dunn, NC and is well known in the dirt late model and motorsports industry. Carlton and Kemp Lamm, owners of the popular Ford dealership, have been involved in the dirt late model industry for many years. Carlton and Kemp Lamm have fielded racecars for numerous well-known drivers, as well as some young up-and-coming drivers in the sport. They have sponsored race teams, drivers, race tracks, and racing series and have even won the sport’s biggest event – the “World 100” in 2006 at Eldora Speedway with driver Earl Pearson Jr. Carlton and Kemp retired from racing several years ago, but wanted to stay involved in the sport on some level.

“We love dirt late model racing and we have been very fortunate to be associated with so many great people along the way and made new friendships that will last forever with us. We feel Forrest Lucas has a great vision for the sport and has the right people in place that can help guide the sport into the future and continue to help it grow. Being associated with the Rookie of the Year program is our way of wanting to see more young talented racers stay in dirt late model racing and develop to be the next stars,” stated Kemp Lamm, General manager of Dunn-Benson Ford.

Racers that are interested in competing for the JRI Shocks Rookie of the Year- presented by Dunn-Benson Ford, must submit their application for approval to the series director. All racers must make their announcement to compete for the ROY on the series at the April 6th event at Lonestar Speedway in Kilgore, TX.

The 2013 Lucas Oil Late Model Dirt Series season and the quest for the JRI Shocks Rookie of the Year- presented by Dunn-Benson Ford will kick off with the 37th Annual Winternationals at the famed “Clay by the Bay” East Bay Raceway Park in Tampa, Florida. Activities get started on Sunday night Feb 10th with an open practice session. There will be a complete show starting at 6:00PM EST each night, beginning on Monday Feb 11th. Drivers will be competing for $5,000 to win on both Monday and Tuesday nights. Then on Wednesday and Thursday nights, drivers will compete for $7,000 to win. The final two nights, Friday and Saturday, will pay $10,000 to win, respectively. The final two night’s events on Friday and Saturday will be the first points paying events of the 2013 Lucas Oil Late Model Dirt Series season. Each night’s events will include Hot laps, RedBuck Cigars Time Trials, Heat Races, B-Mains, PRC Strawberry Dash, and an A-Main feature event each night.

East Bay Raceway Park officials have teamed up with Pivotal Racing to add convenience for race fans to purchase tickets by offering online tickets sales for the 37th Annual Winternationals being held Feb.11th-16th at East Bay Raceway Park in Tampa, FL.

Race fans can pre-purchase a 6-Day General Admission Grandstand Pass, as well as single day General Admission Tickets or Pit Passes for the full week of the Lucas Oil Late Model Dirt Series events. Fans can purchase securely online with credit or debit cards and print out tickets from the convenience of home, or pick up at will call.

To purchase tickets online for any of the 6 full nights of racing, simply click the following link: http://pivotalracing.com/events/lucas-oil-late-model-dirt-dart-manufacturing-winternationals.

For those looking to pre-purchase special reserved seating, you can reach East Bay Raceway Park at 1-877-457-5611.For more information on the 37th Annual “East Bay Winternationals”, log onto the track’s website at www.eastbayracewaypark.com.

The Fairfield Inn & Suites Tampa Brandon and Courtyard by Marriott Tampa Brandon are the Official “Host Hotels” of the Lucas Oil Late Model Dirt Series for the 37th Annual East Bay Winternationals. These hotels are offering special rates to anyone attending the Winternationals. For anyone looking to make a reservation, ask for the “East Bay Raceway” rate by calling the Fairfield Inn & Suites at 813-661-9719, or the Courtyard by Marriott Tampa Brandon at 813-661-9559. To make a reservation at either of these hotels online, simply click http://cwp.marriott.com/tpabr/eastbayraceway and then click on the name of the hotel to complete the booking process. Both hotels are located just a few minutes from the track, on Palm River Road and are 1 block from many dining and shopping options.

To learn more about the sponsors of the LOLMDS Rookie of the Year Program for 2013 visit their respective websites at www.jrishocks.com and www.dunnbensonford.com .

For the latest breaking news on the Lucas Oil Late Model Dirt Series, visit the series’ website at www.lucasdirt.com .

Be sure and visit the series on the social media outlets as well at http://www.facebook.com/lucasdirt and http://twitter.com/#!/lucasdirt .

2013 Lucas Oil Late Model Dirt Series “East Bay Winternationals” Schedule

East Bay Raceway Park-Tampa, FL

Sunday, February 10th – Open Practice Session – 6-9 PM

Monday, February 11th – $5,000 to win

Tuesday, February 12th – $5,000 to win

Wednesday, February 13th – $7,000 to win

Thursday, February 14th – $7,000 to win

Friday, February 15th – $10,000 to win (points event)

Saturday, February 16th – $10,000 to win (points event)